Sökning: (WFRF:(Chekalina Tatiana 1979 )) >
Customer-based dest...
Customer-based destination brand equity modelling : The role of destination resources, value-for money and value-in-use
-
- Chekalina, Tatiana, 1979- (författare)
- Mittuniversitetet,Avdelningen för turismvetenskap och geografi,ETOUR
-
- Fuchs, Matthias (författare)
- Mittuniversitetet,Avdelningen för turismvetenskap och geografi,ETOUR
-
- Lexhagen, Maria, 1968- (författare)
- Mittuniversitetet,Avdelningen för turismvetenskap och geografi,ETOUR
-
(creator_code:org_t)
- 2016-12-08
- 2018
- Engelska.
-
Ingår i: Journal of Travel Research. - : Sage Publications. - 0047-2875 .- 1552-6763. ; 57:1, s. 31-51
- Relaterad länk:
-
https://miun.diva-po... (primary) (Raw object)
-
visa fler...
-
http://miun.diva-por...
-
https://urn.kb.se/re...
-
https://doi.org/10.1...
-
visa färre...
Abstract
Ämnesord
Stäng
- This study contributes to the development of knowledge on transferring the concept of customer-based brand equity to a tourism destination context. Keller’s (2009) brand equity pyramid is utilized as the comparison framework to reveal similarities but also overlaps, differences and gaps on both the conceptual and measurement level of existing brand equity models for destinations. Particularly, the inner core of the model depicts the complex mechanisms of how destination resources transform into benefits for tourists overlooked by prior research. This study proposes a customer-based brand equity model for destinations, which consists of five dependent constructs, including awareness, loyalty, and three destination brand promise constructs constituting the inner core of the model, namely, destination resources, value-in-use and value-for-money. The model was repeatedly tested for the leading Swedish mountain destination Åre, by using a linear structural equation modelling approach. Findings confirm the path structure of the proposed model.
Ämnesord
- SAMHÄLLSVETENSKAP -- Social och ekonomisk geografi -- Ekonomisk geografi (hsv//swe)
- SOCIAL SCIENCES -- Social and Economic Geography -- Economic Geography (hsv//eng)
Nyckelord
- destination branding
- customer-based brand equity
- destination resources
- value-for-money
- value-in-use
- destination loyalty
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
Hitta via bibliotek
Till lärosätets databas