Personality and Place as resources for regional development : Alfred Nobel’s Karlskoga

• In “Alfred Nobel’s Karlskoga”, Sweden, the municipality has placed its most famous former resident at the heart of its economic development strategy. Through an in-depth qualitative case study, we examine the tensions and complexities surrounding this process and fill an existing research gap around personality-based place-branding for regional development purposes. The findings suggests that even with a world-famous figure as talisman, personality-based place branding is a complex endeavor, where old rivalries, tightknit social structures and economic dependencies makes us question – is it even possible to build a brand which is both inclusive and truly representative of a place?

Ämnesord

SAMHÄLLSVETENSKAP  -- Social och ekonomisk geografi -- Ekonomisk geografi (hsv//swe)

SOCIAL SCIENCES  -- Social and Economic Geography -- Economic Geography (hsv//eng)

SAMHÄLLSVETENSKAP  -- Social och ekonomisk geografi -- Kulturgeografi (hsv//swe)

SOCIAL SCIENCES  -- Social and Economic Geography -- Human Geography (hsv//eng)

SAMHÄLLSVETENSKAP  -- Social och ekonomisk geografi (hsv//swe)

SOCIAL SCIENCES  -- Social and Economic Geography (hsv//eng)

Nyckelord

Place branding

regional development

small cities

peripheral regions

city planning

Kulturgeografi

Social and Economic Geography

city planning

peripheral regions

place branding

regional development

small cities

Publikations- och innehållstyp

ref (ämneskategori)

art (ämneskategori)