The feminine style, the male influence, and the paradox of gendered political blogspace

Åström, Joachim,1973-Örebro universitet,Institutionen för humaniora, utbildnings- och samhällsvetenskap,Department of Political Science (author)

This article explores gender differences in politic al communication among blogging politicians. The article sets out to explore two ba seline questions: (1) Are distinct gendered ‘blogstyles’ to be found among political representa tives? and (2) How do gender and gendered blogstyles interplay and affect the impact of political blogs? The empirical study draws on a survey targeting blogging politicians in Sweden (N=523). The analysis identifies substantial differences in how female and male poli ticians communicate in the blogosphere as well as the outcomes in terms of feedback and impac t. Female politicians, to a greater degree than their male counterparts, utilize blogging for the purpose of fostering a stronger connection with their readers as well as to enquire about ideas and policy perspectives. This strategy seems to be successful for fostering quali tative feedback from readers yet female bloggers have far less impact than their male colle ges. We discuss two potential understandings of these results; relating to gender stereotypes and the network power structure of the blogosphere.

Karlsson, Martin,1982-Örebro universitet,Institutionen för humaniora, utbildnings- och samhällsvetenskap,Department of Political Science(Swepub:oru)mnko (author)
Örebro universitetInstitutionen för humaniora, utbildnings- och samhällsvetenskap (creator_code:org_t)

In:Information, Communication and Society: Routledge19:11, s. 1636-16521369-118X1468-4462

About the subject

SOCIAL SCIENCES: SOCIAL SCIENCES; and Other Social Sci ...; and Gender Studies

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