Strategic diagrams and the technologization of culture

• Strategic diagrams are becoming ubiquitous across all forms of social practices, used to map out core elements and processes in private and public institutions and also for more localized and individual activities - where, for example, so that it reads: where, for example, early years school children can manage attitudinal goals. These are easy to produce with cheap software providing templates and tools to do so. This paper shows how these diagrams must be placed in the ideological shift to neoliberal governance with its emphasis on the market, flexibility and competition. All things and processes, however intangible, are viewed as assets with simple cause-effect relations, to be converted into tangible outcomes and maximised outputs. Taking a multimodal critical discourse analysis approach, we analyse two cases, from a university and an early-years school.

Ämnesord

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications (hsv//eng)

HUMANIORA  -- Språk och litteratur -- Studier av enskilda språk (hsv//swe)

HUMANITIES  -- Languages and Literature -- Specific Languages (hsv//eng)

Nyckelord

New Public Management

marketization

discourse

multimodality

performance management

Media and Communication Studies

Medie- och kommunikationsvetenskap

Other research area

Publikations- och innehållstyp

ref (ämneskategori)

art (ämneskategori)