Service Dominant Logic : Implications at the marketing/entrepreneurship interface

• This research note is an exploration into the implications of an emerging school of marketing thought, service dominant logic (SDL), may have on the marketing/entrepreneurship interface.  First, SDL is discussed from a marketing perspective, then SDL and the traditional goods dominant logic of marketing are compared with respect to how they may impact a firm’s entrepreneurial processes.  Finally, a set of research implications for SDL at the marketing/entrepreneurship interface is offered.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business (hsv//eng)

Nyckelord

Service Dominant Logic

Marketing

Entrepreneurial Marketing

Entrepreneurship

Business studies

Företagsekonomi

SOCIAL SCIENCES

SAMHÄLLSVETENSKAP

Business and economics

Ekonomi

Business Studies

Företagsekonomi

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