Marketing perspectives

• There are almost six million small employers in the United States and millions of other businesses without employees.  In addition, hundreds of thousands, if not millions, of businesses located outside the United States and many non-profits located within compete for American customers.  The resulting cacophony makes it very difficult for the individual small-business owner to emerge from the din and market his or her firm and its products/services.  Still, small-business owners and managers have no choice.  They must reach their potential customer base they are to have any chance of survival, let alone success.  Thus the marketing attributes and strategies employed in successful firms are of particular interest to many and yield this issue of the National Small Business Poll, Marketing Perspectives.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business (hsv//eng)

Nyckelord

Small Business Marketing

Entrepreneurial Marketing

Marketing

Entrepreneurship

Business studies

Företagsekonomi

SOCIAL SCIENCES

SAMHÄLLSVETENSKAP

Business and economics

Ekonomi

Företagsekonomi

Business Studies

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vet (ämneskategori)

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