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- Hunka, Agnieszka D.,1978-RISE,Systemomställning och tjänsteinnovation (författare)
What drives demand for paid access to a sharing box with underused items? : A choice experiment with Swedish consumers
- Artikel/kapitelEngelska2023
Förlag, utgivningsår, omfång ...
- Elsevier Ltd,2023
- printrdacarrier
Nummerbeteckningar
- LIBRIS-ID:oai:DiVA.org:ri-64098
- https://urn.kb.se/resolve?urn=urn:nbn:se:ri:diva-64098URI
- https://doi.org/10.1016/j.jclepro.2022.135793DOI
Kompletterande språkuppgifter
- Språk:engelska
- Sammanfattning på:engelska
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Klassifikation
Anmärkningar
- Correspondence Address: Hunka AD, RISE Research Institutes of Sweden, Sweden; email: agnieszka.hunka@ri.se; Funding details: 2020-00737; Funding details: VINNOVA; Funding text 1: This research has been financially supported by VINNOVA , the Swedish Innovation Agency grant number 2020-00737 : Consumer behaviour in transition to a sharing circular economy.
- Determinants of consumer demand for subscription to a sharing platform for underused tools and hobby items were investigated in a series of choice experiments. The stated-preference study with a census-representative sample of 702 Swedish adults, tested four types of offers (sharing boxes) containing: gardening and power tools, photo and video equipment, kitchen and household tools and outdoor/sport equipment. Respondents faced hypothetical buying scenarios: they were asked to choose a subscription to a maintained and insured sharing box located in a public space and containing premium-segment items from one of the above categories. Results show that a possible location for a sharing box depends on its content - for instance, the sharing box with garden tools was preferred by small garden owners. It was also tested, in a demand simulation scenario, how measures aimed at managing utilisation of shared items, such as booking in advance, booking limits or location of the sharing box would affect the preference for the offer. Findings suggest that respondents would be willing to accept these inconveniences of sharing, provided the subscription price was set accordingly (25% lower than the average used across all experiments). Moreover, respondents seem to be using familiar digital subscriptions as a benchmark to determine a fair price for the offers used in the study. © 2022 The Author(s)
Ämnesord och genrebeteckningar
- SAMHÄLLSVETENSKAP Ekonomi och näringsliv Företagsekonomi hsv//swe
- SOCIAL SCIENCES Economics and Business Business Administration hsv//eng
- Choice experiment
- Consumer behaviour
- Sharing box
- Sharing economy
- Stated preference
- Consumer behavior
- Choice experiments
- Consumer demands
- Power tools
- Representative sample
- Sharing platforms
- Stated preferences
- Stated-preference studies
- Swedishs
- Television equipment
Biuppslag (personer, institutioner, konferenser, titlar ...)
- Habibi, Shiva,1978-RISE,Mobilitet och system(Swepub:ri)shivaha@ri.se (författare)
- RISESystemomställning och tjänsteinnovation (creator_code:org_t)
Sammanhörande titlar
- Ingår i:Journal of Cleaner Production: Elsevier Ltd3930959-65261879-1786
Internetlänk
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- Journal of Cleaner Production (Sök värdpublikationen i LIBRIS)
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