Kontextförlust och kontextkollaps : Metodproblem vid innehållsanalys av sociala medier

• The article proposes that social media platforms enable large volumes of user-driven circulation of media content, and argues for a combination of qualitative and quantitative considerations when analysing data from such platforms. Issues of context are vital; context must be understood both qualitatively (cultural setting) and quantitatively (statistical reference points for comparison). The authors emphasise that the possibilities of ‘big data’ should not tilt analyses so that sensitivities to subtler meanings are lost. By examining a recent research project of our own, examples are given of how topological network analysis can be successfully combined with close readings of strategically selected parts of the data and how, by doing so, context shifts can be identified that increase the reliability of the analysis. Consequently, it is recommended that mere number crunching is not enough, and that questions of ‘how,’ ‘why,’ and ‘whether’ are required in order to understand the phenomena in their societal settings. 

Ämnesord

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications (hsv//eng)

NATURVETENSKAP  -- Matematik -- Sannolikhetsteori och statistik (hsv//swe)

NATURAL SCIENCES  -- Mathematics -- Probability Theory and Statistics (hsv//eng)

NATURVETENSKAP  -- Data- och informationsvetenskap -- Språkteknologi (hsv//swe)

NATURAL SCIENCES  -- Computer and Information Sciences -- Language Technology (hsv//eng)

Nyckelord

Twitter

data analysis

epistemology

knowledge context

competitive intelligence

Kritisk kulturteori

Critical and Cultural Theory

Publikations- och innehållstyp

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