Generational analysis as a methodological approach to study mediatised social change

• Introduction Time and again, it is said that we are living in an era of rapid technological change, or even one of increased acceleration (Rosa, 2013 [2005]). This idea of accelerating technological change, especially that involving media technologies, also serves as a basis for contemporary theories of ‘media generations’. These theories argue that in contrast to previous generations who were socialised into print media culture, those born over the past 50−60 years have seen a much more rapid transformation of technologies, impacting more strongly on the formation of generational identity. According to Gary Gumpert and Robert Cathcart, the faster pace of technological change leads to the formation of distinct media generations.

Ämnesord

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications (hsv//eng)

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