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What is the Market ...
What is the Market Value of Artificial Intelligence and Machine Learning? : The Role of Innovativeness and Collaboration for Performance
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- Fredström, Ashkan (författare)
- Hanken School of Economics Biblioteksgatan 16, 65100, Vaasa, Finland
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- Parida, Vinit, 1983- (författare)
- Luleå tekniska universitet,Industriell ekonomi,University of Vaasa, School of Management Wolffintie, 34 65200, Vaasa, Finland
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- Wincent, Joakim (författare)
- Hanken School of Economics Arkadiankatu 22, 00101 Helsinki, Finland; University of St. Gallen Dufourstrasse 50, 9000 St. Gallen, Switzerland
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- Sjödin, David, 1983- (författare)
- Luleå tekniska universitet,Industriell ekonomi
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- Oghazi, Pejvak, 1979- (författare)
- Södertörns högskola,Företagsekonomi,Södertorn University 141 89, Huddinge, Sweden
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(creator_code:org_t)
- Elsevier, 2022
- 2022
- Engelska.
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Ingår i: Technological forecasting & social change. - : Elsevier. - 0040-1625 .- 1873-5509. ; 180
- Relaterad länk:
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https://doi.org/10.1...
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https://urn.kb.se/re...
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https://doi.org/10.1...
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https://urn.kb.se/re...
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Abstract
Ämnesord
Stäng
- As AI and ML technologies are increasingly incorporated into products, there is a need to understand the role of these incorporations in enhancing performance. This study uses new types of methodology related to textual data analysis to explore the question of whether there is a difference between market sentiments—and consequently marketing and business performance—when it comes to communicating either AI or ML. We test and confirm the hypothesis that AI rather than ML attracts more positive sentiments in the marketplace. Additionally, we find that AI is mostly used when the discussion centers on innovativeness, and that discussions concerning collaboration in these technologies attract more positive sentiments. We further contribute methodologically by leveraging textual data available online on the titles of web-page contents and the results of the Vader sentiment analysis to test our hypothesis. We conclude that, to enhance business performance, firms should communicate using AI-related vocabulary especially when the topic is innovativeness and collaboration.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
- NATURVETENSKAP -- Data- och informationsvetenskap -- Datavetenskap (hsv//swe)
- NATURAL SCIENCES -- Computer and Information Sciences -- Computer Sciences (hsv//eng)
Nyckelord
- AI
- Collaboration
- Innovativeness
- Machine learning
- Performance
- Sentiment
- Vader sentiment analysis
- Commerce
- Websites
- Artificial intelligence learning
- Business performance
- Machine-learning
- Market values
- Sentiment analysis
- Vade sentiment analyse
- Entreprenörskap och innovation
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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