Hybrid Challenges in Times of Changing Institutional Conditions : The Rise and Fall of The Natural Step as a Multivocal Bridge Builder

• This chapter reports on a life story of a hybrid organization, The Natural Step (TNS), that was founded in order to foster sustainability in society as a necessary philosophy for saving the planet. The organization was established as a hybrid that blended the logics of science, activism and consulting. Staying in this position was, however, not without challenge. The chapter contributes to discussions on management in hybrid organizations by highlighting when and why hybrids face particular challenges and how managers may struggle to deal with them. Over time, TNS gradually became de-hybridized into a management consultancy. The chapter concludes with a section on dilemmas faced by hybrid managers in cultivating and maintaining a hybrid identity over longer periods of time.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

Hybrid identity

Cultivating hybridity

Bridge building

Path generation

De-hybridization

företagsekonomi

Business Administration

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