Serving the needs of us? An audience analysis of community media

Gustafsson, Jessica,1980-Stockholms universitet,Institutionen för journalistik, medier och kommunikation (JMK) (författare)

This paper will present the results of an audience study carried out in Korogocho slum, Nairobi, Kenya, during spring 2009. The study is based on a survey and a series of group interviews with youth living in Korogocho slum. It focuses on the attitudes towards community media and media access and use. Do the young inhabitants of the slum agree that community media belongs to the community and caters to their needs? Has the community radio station any affect on their identity and perception of themselves? Have they changed their media habits once the option of community media arose, or are they still mainly using commercial mainstream media?

Stockholms universitetInstitutionen för journalistik, medier och kommunikation (JMK) (creator_code:org_t)

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