E-commerce after the dot com descent

• Following a period of immense expectations for electronic commerce and its future role in buying and selling, the e-commerce business idea almost collapsed during the year 2000 when an image of e-commerce as a failure started to become widely spread. However, there are companies that run a profitable and healthy e-commerce business with no dependence on venture capital. In this paper we present new empirical material from ongoing research of successful e-commerce companies. We compare the service qualities of these companies with the success criteria derived from our previous research on consumers’ evaluation of the e-channel, where we hypothesized that the e-channel should be seen as a complementary channel to the traditional channels. Therefore, the focus in this paper is on multi-channel retailers and their interaction with the consumers. The aim is to identify the qualities that seem to characterize profitable e-commerce activities.

Subject headings

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications (hsv//eng)

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap -- Mänsklig interaktion med IKT (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications -- Human Aspects of ICT (hsv//eng)

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Publication and Content Type

ref (subject category)

kon (subject category)