WFRF:(Murphy Kathleen 1972)
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'If You've Seen One, You've Seen Them All!' Are Young Millennials the Same Worldwide?
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- Schewe, Charles D. (author)
- Isenberg School of Management, University of Massachusetts
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- Debevec, Kathleen (author)
- Isenberg School of Management, University of Massachusetts
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- Madden, Thomas J. (author)
- Darla Moore School of Business, University of South Carolina
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- (creator_code:org_t)
- Informa UK Limited, 2013
- 2013
- English.
- In: Journal of International Consumer Marketing. - : Informa UK Limited. - 0896-1530 .- 1528-7068. ; 25:1, s. 3-15
- Journal article (peer-reviewed)
Subject headings
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- millennials
- Generation Y
- cohorts
- values
- recession
- U.S.
- Sweden
- New Zealand
- företagsekonomi
- Business Administration
Publication and Content Type
- ref (subject category)
- art (subject category)
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- SOCIAL SCIENCES
- SOCIAL SCIENCES
- and Economics and Bu ...
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- By the university
- Stockholm University
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