Digital platform development : a service-oriented perspective

• The traditional view of value is largely rooted in the material properties of physical goods. However, service-dominant logic tells us that value is not imbued in goods, but derived in its judicious application. A contextually bounded nature of value is highly relevant for the study of digital platforms given the reprogrammable nature of digital technology coupled with a necessity to serve several different stake-holders and applications. This paper applies servitization as a theoretical framework for illustrating the subjective and transitory value propositions that influence platform development. Based on a case study of a firm that has transitioned from product supplier to provider of a platform for digital services, it is evident that value propositions are ambivalent, yet vital components in the evolution of platforms. Fur-thermore, we may discern that platform providers are faced with value propositions that are multidi-rectional, multidimensional, and offered from a variety of sources.

Ämnesord

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap -- Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications -- Information Systems, Social aspects (hsv//eng)

Nyckelord

Digital platforms

digital services

servitization

service-dominant logic

case study

Publikations- och innehållstyp

ref (ämneskategori)

kon (ämneskategori)