Selling greenness

• In recent news reports and social media, there is a portrait of making 'green business' in rural areas in Sweden. Two myths are relevant here: the first one holds that rural areas are better places for making ecological or green business, and the second one that the rural needs to be saved and can be saved by such green business. Drawing on semi-structured interviews with nature-based tourism business owners in Västerbotten and Norrbotten (Sweden), this chapter problematizes the norms existing in the commercialization of natural environments for rural areas' economic development.

Ämnesord

SAMHÄLLSVETENSKAP  -- Social och ekonomisk geografi (hsv//swe)

SOCIAL SCIENCES  -- Social and Economic Geography (hsv//eng)

SAMHÄLLSVETENSKAP  -- Social och ekonomisk geografi -- Kulturgeografi (hsv//swe)

SOCIAL SCIENCES  -- Social and Economic Geography -- Human Geography (hsv//eng)

Nyckelord

Entrepreneurship

Green business

Nature-based tourism

Rural development

Social and Economic Geography

kulturgeografi

Publikations- och innehållstyp

ref (ämneskategori)

kap (ämneskategori)