Sökning: L773:1535 3966 OR L773:1535 3958 >
Fordlândia: Corpora...
Fordlândia: Corporate Citizenship or Corporate Colonialism
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- Barkemeyer, Ralf (författare)
- Sustainability Research Institute, School of Earth & Environment, University of Leeds, UK
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- Figge, Frank (författare)
- Euromed Management, Marseille, France
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(creator_code:org_t)
- 2011-12-22
- 2011
- Engelska.
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Ingår i: Corporate Social Responsibility and Environmental Management. - : John Wiley & Sons. - 1535-3958 .- 1535-3966. ; 19:2, s. 69-78
- Relaterad länk:
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https://urn.kb.se/re...
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visa fler...
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https://doi.org/10.1...
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visa färre...
Abstract
Ämnesord
Stäng
- This case focuses on the social dimension of a large-scale plantation project of Ford Motors Company in Brazil. With its Fordlândia plantation, Henry Ford aimed to trigger an industrial revolution in the Amazon basin just like he had done in the United States two decades earlier. However, upon arrival, the company encountered unforeseen challenges linked to the attempted export of the Ford way of thinking and doing business – that had worked so well at home in Michigan – into the remote and underdeveloped Amazon basin. Yet, when failure became clear, the company decided to buy a new stretch of land nearby with the intent of reconsidering its way of doing business at the plantation. At its new operations, the company needed to better balance the trade-off between its own core values and those of its local workforce. The case is suitable for both undergraduate and graduate management courses as well as a wider audience.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- Management
- Monitoring
- Policy and Law
- Strategy and Management
- Development
- Ford Motors
- Fordlândia
- rubber plantation
- cultural differences
- corporate citizenship
- corporate colonialism
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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