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The mediating role ...
The mediating role of barriers and trust on the intentions to consume plant-based foods in Europe
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- Faber, Ilona (författare)
- Department of Food Science, University of Copenhagen, Frederiksberg, Denmark
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- Rini, Listia (författare)
- Department of Agricultural Economics, Ghent University, Ghent, Belgium
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- Schouteten, Joachim J. (författare)
- Department of Agricultural Economics, Ghent University, Ghent, Belgium
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- Bom Frøst, Michael (författare)
- Department of Food Science, University of Copenhagen, Frederiksberg, Denmark
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- De Steur, Hans (författare)
- Department of Agricultural Economics, Ghent University, Ghent, Belgium
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- Perez-Cueto, Federico J. A. (författare)
- Umeå universitet,Institutionen för kost- och måltidsvetenskap,Department of Food Science, University of Copenhagen, Frederiksberg, Denmark,Sustainable Food Transitions
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(creator_code:org_t)
- Elsevier, 2024
- 2024
- Engelska.
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Ingår i: Food Quality and Preference. - : Elsevier. - 0950-3293 .- 1873-6343. ; 114
- Relaterad länk:
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https://doi.org/10.1...
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https://umu.diva-por... (primary) (Raw object)
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https://urn.kb.se/re...
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- Plant-based food alternatives have increased in popularity, particularly plant-based meat alternatives, while plant-based cheese alternatives less so. However, their acceptance remains low in Europe. Food choice motives (FCM) and trust towards alternative proteins may contribute to purchasing plant-based food alternatives, while other FCM and barriers can hinder this. The present study aimed to investigate whether FCM focused on “Environment & ethics” and “Intrinsic product quality” are associated with behavioural intentions towards plant-based meat and cheese alternatives, and specifically investigating the mediating role of perceived barriers to plant-based food consumption and trust towards plant-based alternative proteins. A survey was conducted in 10 European countries (AT, DE, DK, ES, FR, IT, NL, PL, RO, UK) with quotas on age and gender (N = 7588). Partial Least Squares Structural Equation Modelling (PLS-SEM) was used to determine factors associated with behavioural intentions towards plant-based meat and cheese alternatives. Results showed that “environmental & ethical” motives are positively associated with intentions to consume plant-based alternatives to meat (in 6/10 countries) and cheese (in 8/10 countries). “Intrinsic product quality” motives were not directly associated with behavioural intentions towards plant-based meat alternatives. However, country differences were observed for effects of “Intrinsic product quality”. Perceived barriers to plant-based food consumption and trust towards plant-based alternative proteins play a significant mediating role among all 10 countries. The implications are that environmental and ethical motivations could contribute to effectively promoting plant-based alternatives to meat and dairy. High sensory quality for plant-based meat and cheese alternatives is needed to build trust.
Ämnesord
- LANTBRUKSVETENSKAPER -- Lantbruksvetenskap, skogsbruk och fiske -- Livsmedelsvetenskap (hsv//swe)
- AGRICULTURAL SCIENCES -- Agriculture, Forestry and Fisheries -- Food Science (hsv//eng)
- SAMHÄLLSVETENSKAP -- Annan samhällsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Other Social Sciences (hsv//eng)
Nyckelord
- Web-based survey
- Plant-based food alternatives
- Intentions to purchase
- Food choice motives
- Pan-European survey
- Structural Equation Modelling
- Nutrition
- näringslära
- konsumentbeteende
- consumer behavior
- Food and Nutrition
- kostvetenskap
- marketing
- marknadsföring
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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