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A "cross-cultural ...
A "cross-cultural RELQUAL-scale" in supplier-distributor relationships of Sweden and USA
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- Payan, Janice M. (författare)
- University of Northern Colorado, Greeley, USA
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- Svensson, Göran (författare)
- Oslo School of Management, Norway
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- Awuah, Gabriel (författare)
- Högskolan i Halmstad,Centre for Technology, Innovation and Marketing Management (CTIM2)
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- Andersson, Svante, 1962- (författare)
- Högskolan i Halmstad,Centre for Technology, Innovation and Marketing Management (CTIM2)
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- Hair, Joe (författare)
- Kennesaw State University, USA
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(creator_code:org_t)
- London : Emerald Group Publishing Limited, 2010
- 2010
- Engelska.
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Ingår i: International Marketing Review. - London : Emerald Group Publishing Limited. - 0265-1335 .- 1758-6763. ; 27:5, s. 541-561
- Relaterad länk:
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https://urn.kb.se/re...
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- Purpose: The purpose of this paper is to develop a cross-cultural RELQUAL-scale in supplier-distributor relationships in Sweden and the USA. Design/methodology/approach: The Swedish and US sampling frames consisted each of a random sample of 600 owners and managers of distribution firms of specialty tools and fasteners. A total of 161 usable surveys were returned from the US-survey, for a response rate of 27 percent, while 121 usable surveys were returned from the Swedish survey, for a response rate of 20 percent. An overall response rate of 24 percent was achieved across both countries. Findings: The paper provides support for the dimensional distinctiveness of cooperation, coordination, specific assets, satisfaction, trust, and commitment. Four of the dimensions are reflective of relationship quality or the "cross-cultural RELQUAL-scale" (cooperation, coordination, trust, and commitment) and relationship quality was found to be associated with relationship-satisfaction with suppliers. A test of metric invariance confirmed the RELQUAL-scale is appropriate for cross-cultural research. Research limitations/implications: Examining the tested in other industrial and cultural contexts and countries in other inter-organizational settings could help establish the generality of findings beyond Sweden and the USA and that beyond the context of the distributor-supplier relationship of fasteners and specialty tools. Practical implications The "cross-cultural RELQUAL-scale" is of interest to business practice as it provides a structure of dimensions to be considered in the organizational effort of maintaining satisfactory levels of relationship quality with suppliers. Originality/value: The paper focuses on two different cultural contexts, which is an approach rarely seen in inter-organizational research. The focal constructs are frequently included in inter-organizational research, but have previously not been included in the same empirical study of RELQUAL.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- Business studies
- Företagsekonomi
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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