Network Media Logic : Some Conceptual Considerations

• In this chapter we revisit our concept of network media logic and further develop it in relation with political logics. The perspective of network media logic is useful to explain how social media platforms change political communication without resorting to technological determinism or normalization. By relating network media logic to both mass media logics as well as political logics we are able outline how these are distinctly different, while still overlapping in terms of how political communication is produced, distributed and used. In this chapter we pay particular attention to how ideals, commercial imperatives, and technological affordances differ in news mass media and on social media platforms in terms of media production, media distribution and media usage.

Ämnesord

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap -- Mänsklig interaktion med IKT (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications -- Human Aspects of ICT (hsv//eng)

Nyckelord

Medie- och kommunikationsvetenskap

Media and Communication Studies

Publikations- och innehållstyp

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