Videography : A Study of Diversity Management Taken to the Streets

• Filming employees of a Hungarian company, Prezi, and their counter demonstrators at the Budapest Pride march, becomes an aesthetic attempt at affirming a sense of eventfulness through the methodological approach, whilst situating the ethnographer directly within struggles for openness and inclusion in a particular political context (Renkin, 2015; 2016; Nagy & Primecz, 2014). Fostering an aesthetic intimacy between the research participants and the researcher becomes crucial, dependent not only on decisions during the filming and editing, but also on how the videography is to be positioned in relation to the epistemological history of ‘film-truth’; i.e its relation to reality, representation and constructedness (Hassard, Burns, Hyde, & Burns, In press 2017). Hence, the classical research position as authoritarian author of a written text is substituted for a much looser relation between empirical material, theory development and dissemination of knowledge. The chapter will first explain these methodological possibilities in theory, and will then explore their practical applicability in accordance with four interlinked ethnographic tasks: contextualizing, filming, editing and screening.

Nyckelord

Videography

qualitative methods

diversity management

Hungary

alternative entrepreneurship

Engineering Science with specialization in industrial engineering and management

Teknisk fysik med inriktning mot industriell teknik

Publikations- och innehållstyp

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