Empathic and Numerate Giving : The Joint Effects of Victim Images and Charity Evaluations

• Helping behaviors are often driven by emotional reactions to the suffering of particular individuals, but these behaviors do not seem to be upregulated when many people need help. In this article, we consider if these reactions are also "innumerate" to information about how charities spend their money. Across six experiments, we examined how images of identified victims interact with information about charity efficiency (money toward program) and effectiveness (program outcome). We further examined if the images primarily get people to donate (yes/no), while efficiency/effectiveness might provide a tuning mechanism for how much to give. Results showed that images influenced the propensity to donate and induced participants donate their full bonuses, indicating heuristic effects. Efficiency and effectiveness information had no effects on donations.

Subject headings

SAMHÄLLSVETENSKAP  -- Psykologi -- Psykologi (hsv//swe)

SOCIAL SCIENCES  -- Psychology -- Psychology (hsv//eng)

Keyword

prosocial behaviors

identified victims

dual-process perspectives

empathy

deliberation

efficiency

effective altruism

Publication and Content Type

ref (subject category)

art (subject category)