Determinants of continuance intention to use gamification applications for task management: an extension of technology continuance theory

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Foroughi, BehzadI Shou Univ, Dept Int Business Adm, Kaohsiung, Taiwan. (author)

Determinants of continuance intention to use gamification applications for task management : an extension of technology continuance theory

Article/chapterEnglish2023

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Emerald Group Publishing Limited,2023
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LIBRIS-ID:oai:DiVA.org:uu-512498
https://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-512498URI
https://doi.org/10.1108/EL-05-2022-0108DOI

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Language:English
Summary in:English

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SwePubSwePub

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Subject category:ref swepub-contenttype
Subject category:art swepub-publicationtype

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PurposeGamification applications (apps) are gaining great attention in many contexts and have grown increasingly. Despite their significant role in many settings, prior research mainly focused on initial adoption, and there are limited studies on the post-adoption stage. This study aims to explore the factors influencing individuals' continuance intention to use gamified task manager apps, drawing on the technology continuance theory (TCT) by integrating enjoyment, habit and social influence. Design/methodology/approachData were obtained from 318 Malaysian who had prior experience with task management gamified apps and analysed with the partial least squares approach. FindingsAccording to the results, confirmation, perceived usefulness (PU) and enjoyment positively influence satisfaction. PU, enjoyment, satisfaction and social influence affect attitude, while the result failed to confirm the association between perceived ease of use and attitude. Furthermore, PU, attitude and habit are strong determinants of users' continuance intention. Moreover, continuance intention was not predicted by users' satisfaction and social influence. Practical implicationsThe findings provide directions for developers and marketers of gamified task manager apps. Besides the technological and functional benefits of applications, they should also consider social, hedonic and individual factors in the designing and marketing stages. Originality/valueThis study extends the literature by assessing the determinants of continuous intention to use gamified task manager apps; and extending the TCT in the context of gamification by incorporating three contextual factors, namely, perceived enjoyment, social influence and habit.

Subject headings and genre

TEKNIK OCH TEKNOLOGIER Annan teknik hsv//swe
ENGINEERING AND TECHNOLOGY Other Engineering and Technologies hsv//eng
TEKNIK OCH TEKNOLOGIER Annan teknik Interaktionsteknik hsv//swe
ENGINEERING AND TECHNOLOGY Other Engineering and Technologies Interaction Technologies hsv//eng
Gamification
Continuous usage intention
Satisfaction
Continuance intention theory
Habit
Social influence
Engineering Science with specialization in industrial engineering and management
Teknisk fysik med inriktning mot industriell teknik

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Iranmanesh, MohammadEdith Cowan Univ, Sch Business & Law, Joondalup, Australia. (author)
Kuppusamy, MahaletchimiUniv Sains Malaysia, Grad Sch Business, George Town, Malaysia. (author)
Ganesan, YuvarajUniv Sains Malaysia, Grad Sch Business, George Town, Malaysia. (author)
Ghobakhloo, MortezaUppsala universitet,Industriell teknik,School of Economics and Business, Kaunas University of Technology, Kaunas, Lithuania(Swepub:uu)morgh451 (author)
Senali, Madugoda GunaratnegeEdith Cowan Univ, Sch Business & Law, Joondalup, Australia. (author)
I Shou Univ, Dept Int Business Adm, Kaohsiung, Taiwan.Edith Cowan Univ, Sch Business & Law, Joondalup, Australia. (creator_code:org_t)

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In:Electronic library: Emerald Group Publishing Limited41:2/3, s. 286-3070264-04731758-616X

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