Determinants of Intention to Use ChatGPT for Educational Purposes: Findings from PLS-SEM and fsQCA

Foroughi, BehzadDepartment of International Business Administration, I-Shou University, Kaohsiung, Taiwan (författare)

Determinants of Intention to Use ChatGPT for Educational Purposes : Findings from PLS-SEM and fsQCA

ChatGPT can revolutionize education by enhancing student engagement and making learning more personalized. Drawing on UTAUT2, this study investigated determinants of intention to use ChatGPT for educational purposes. Data were gathered from 406 Malaysian students and analyzed using a hybrid approach including “partial least squares” (PLS) and “fuzzy-set qualitative comparative analysis” (fsQCA). PLS showed that performance expectancy, effort expectancy, hedonic motivation, and learning value significantly influence the intention to use ChatGPT. Furthermore, we found that personal innovativeness and information accuracy negatively moderate the associations between ChatGPT use and its determinants. While PLS demonstrated that social influence, facilitating conditions, and habit do not affect ChatGPT use, fsQCA revealed that all factors might affect the intention to use ChatGPT. fsQCA suggested that eight combinations of factors may lead to high ChatGPT use. The results hold various implications for ChatGPT developers, instructors, and universities and provide insights for accelerating ChatGPT adoption.

TEKNIK OCH TEKNOLOGIER Annan teknik hsv//swe
ENGINEERING AND TECHNOLOGY Other Engineering and Technologies hsv//eng
SAMHÄLLSVETENSKAP Ekonomi och näringsliv hsv//swe
SOCIAL SCIENCES Economics and Business hsv//eng
ChatGPT
artificial intelligence
Chatbot
technology adoption
UTAUT2
students
personal innovativeness
Engineering Science with specialization in industrial engineering and management
Teknisk fysik med inriktning mot industriell teknik

Senali, Madugoda GunaratnegeSchool of Business and Law, Edith Cowan University, Joondalup, Australia (författare)
Iranmanesh, MohammadSchool of Business and Law, Edith Cowan University, Joondalup, Australia (författare)
Khanfar, AhmadSchool of Business and Law, Edith Cowan University, Joondalup, Australia (författare)
Ghobakhloo, MortezaUppsala universitet,Industriell teknik,School of Economics and Business, Kaunas University of Technology, Kaunas, Lithuania(Swepub:uu)morgh451 (författare)
Annamalai, NagaletchimeeSchool of Distance Education, Universiti Sains Malaysia, Penang, Malaysia (författare)
Naghmeh-Abbaspour, BitaDepartment of International Business Administration, I-Shou University, Kaohsiung, Taiwan (författare)
Department of International Business Administration, I-Shou University, Kaohsiung, TaiwanSchool of Business and Law, Edith Cowan University, Joondalup, Australia (creator_code:org_t)

Ingår i:International Journal of Human-Computer Interaction: Taylor & Francis, s. 1-201044-73181532-7590

Av författaren/redakt...: Foroughi, Behzad; Senali, Madugoda ...; Iranmanesh, Moha ...; Khanfar, Ahmad; Ghobakhloo, Mort ...; Annamalai, Nagal ...; visa fler...; Naghmeh-Abbaspou ...; visa färre...

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