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Determinants of tru...
Determinants of trust and purchase intention in social commerce : Perceived price fairness and trust disposition as moderators
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- Senali, Madugoda Gunaratnege (författare)
- Edith Cowan Univ, Sch Business & Law, Joondalup, WA 6027, Australia.
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- Iranmanesh, Mohammad (författare)
- La Trobe Univ, La Trobe Business Sch, Melbourne, Vic, Australia.
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- Ghobakhloo, Morteza (författare)
- Uppsala universitet,Industriell teknik
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- Foroughi, Behzad (författare)
- I Shou Univ, Program Int Business Adm, Kaohsiung, Taiwan.
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- Asadi, Shahla (författare)
- Kent State Univ, Dept Informat Syst & Business Analyt, Kent, OH 44242 USA.
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- Rejeb, Abderahman (författare)
- Szechenyi Istvan Univ, Fac Business Econ, Gyor, Hungary.
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Edith Cowan Univ, Sch Business & Law, Joondalup, WA 6027, Australia La Trobe Univ, La Trobe Business Sch, Melbourne, Vic, Australia. (creator_code:org_t)
- Elsevier, 2024
- 2024
- Engelska.
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Ingår i: Electronic Commerce Research and Applications. - : Elsevier. - 1567-4223 .- 1873-7846. ; 64
- Relaterad länk:
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https://urn.kb.se/re...
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- The study investigates the determinants of trust in sellers and products and purchase intention in the social commerce (s-commerce) context by considering the moderating effects of trust disposition and perceived price fairness. The data were collected from 416 individuals who have followed at least one seller on Instagram and analysed using the Partial Least Squares (PLS) approach. The findings revealed that review quantity, review quality, perceived symmetric product information, and responsiveness positively influence trust in seller. The direct influence of review quality on trust in products was confirmed. Trust disposition negatively moderates the impacts of review quality on trust in sellers and responsiveness on trust in products. Furthermore, perceived price fairness positively moderates the influence of trust in sellers and products on purchase intention. The findings extend the literature on s-commerce in several ways. The findings enable s-commerce sellers to formulate effective marketing strategies and boost purchase intention.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- Social commerce
- Social media
- Instagram
- Signaling theory
- Online shopping
- Customer reviews
- Trust
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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