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Determinants of con...
Determinants of continuance intention to use food delivery apps : findings from PLS and fsQCA
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- Foroughi, Behzad (författare)
- I Shou Univ, Dept Int Business Adm, Kaohsiung, Taiwan.
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- Yadegaridehkordi, Elaheh (författare)
- Univ Kebangsaan Malaysia, Fac Informat Sci & Technol, Ctr Software Technol & Management, Bangi, Malaysia.
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- Iranmanesh, Mohammad (författare)
- Edith Cowan Univ, Sch Business & Law, Joondalup, Australia.
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- Sukcharoen, Teerachart (författare)
- I Shou Univ, Coll Management, Kaohsiung, Taiwan
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- Ghobakhloo, Morteza (författare)
- Uppsala universitet,Industriell teknik,Kaunas Univ Technol, Sch Econ & Business, Kaunas, Lithuania
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- Nilashi, Mehrbakhsh (författare)
- UCSI Univ, UCSI Grad Business Sch, Kuala Lumpur, Malaysia.;Univ Sains Malaysia, Ctr Global Sustainabil Studies CGSS, George Town, Malaysia.
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I Shou Univ, Dept Int Business Adm, Kaohsiung, Taiwan Univ Kebangsaan Malaysia, Fac Informat Sci & Technol, Ctr Software Technol & Management, Bangi, Malaysia. (creator_code:org_t)
- Emerald Group Publishing Limited, 2024
- 2024
- Engelska.
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Ingår i: International Journal of Contemporary Hospitality Management. - : Emerald Group Publishing Limited. - 0959-6119 .- 1757-1049. ; 36:4, s. 1235-1261
- Relaterad länk:
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https://urn.kb.se/re...
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- PurposeCustomers increasingly use food delivery applications (FDAs) to place orders. Despite the popularity of FDAs, limited research has investigated the drivers of the continuance intention to use FDAs. This study aims to uncover the drivers of the continuance intention to use FDAs by integrating the “technology continuance theory” (TCT) with perceived task-technology fit, perceived value and perceived food safety.Design/methodology/approachData were collected from 398 individuals in Thailand and evaluated using “partial least squares” (PLS) and “fuzzy-set qualitative comparative analysis” (fsQCA).FindingsThe PLS results supported the significance of all direct relationships, except the effects of perceived ease of use on attitude and perceived usefulness on continuance intention. Accordingly, perceived food safety positively moderated the impact of perceived ease of use on attitudes. The fsQCA uncovered seven solutions with various combinations of factors that predicted high continuance intention.Practical implicationsThis study enables food delivery apps to develop effective strategies for retaining users and sustaining financial performance.Originality/valueThis research contributes to the literature by investigating the factors underlying the continuous use of FDAs with a new PLS-fsQCA technique and applying TCT in a new technological context, FDAs and enriching it by adding three variables: perceived task-technology fit, perceived value and perceived food safety.
Ämnesord
- TEKNIK OCH TEKNOLOGIER -- Samhällsbyggnadsteknik -- Transportteknik och logistik (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Civil Engineering -- Transport Systems and Logistics (hsv//eng)
Nyckelord
- Food delivery service
- Satisfaction
- Mobile application
- Technology adoption
- Hybrid analytical technique
- Continuance use
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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