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Self-image and valu...
Self-image and valuation of moral goods: Stated versus actual willingness to pay
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- Johansson-Stenman, Olof, 1966 (författare)
- Gothenburg University,Göteborgs universitet,Institutionen för nationalekonomi med statistik,Department of Economics
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Svedsäter, Henrik, 1966 (författare)
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(creator_code:org_t)
- Elsevier BV, 2012
- 2012
- Engelska.
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Ingår i: Journal of Economic Behavior & Organization. - : Elsevier BV. - 0167-2681. ; 84:3, s. 879-891
- Relaterad länk:
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https://gup.ub.gu.se...
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- Hypothetical bias in stated-preference methods appears sometimes to be very large, and other times non-existent. This is here largely explained by a model where people derive utility from a positive self-image associated with morally commendable behavior. The results of a choice experiment are consistent with the predictions of this model: the hypothetical marginal willingness to pay (MWTP) for a moral good (contributions to a WWF project) is significantly higher than the corresponding real-money MWTP, whereas no hypothetical bias is seen for an amoral good (a restaurant voucher). Moreover, the evidence suggests that also the real-money MWTP for the moral good is biased upwards, in the sense that it appears to be higher within than outside the experimental context. (C) 2012 Elsevier B.V. All rights reserved.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
Nyckelord
- Stated-preference methods
- Choice experiment
- Hypothetical bias
- Self-image
- Non-market valuation
- public-goods
- contingent valuation
- social preferences
- prosocial
- behavior
- identity salience
- impure altruism
- cheap talk
- warm-glow
- motivation
- model
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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