Introducing the Platform Business Model Canvas: Adapting an existing business model conceptualization to challenging institutional logic

• The purpose of this study is to adapt an existing business model conceptualization to a challenging institutional logic. The business model conceptualization used is that of Osterwalder (2004), and the challenging institutional logic is that of platform strategies within the IT industry. The adaptation is discussed in line with the significant differences to business model conceptualizations that challenging institutional logic infers. The findings show that while six out of the nine building blocks remain largely unchanged, substantial adaption of the blocks “Value proposition”, “Channels” and “Customer relationships” is necessary. This adaption of the conceptualization is argued to be necessary in order for the business model to acknowledge and handle value that is co-created.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business (hsv//eng)

Nyckelord

Business model

Platform strategy

packaged software

cocreation

institutional logic

Publikations- och innehållstyp

ref (ämneskategori)

kon (ämneskategori)