Handbook Of Research On Sport And Business

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• This Hardbook draws together top intemational Researchers and discusses the state of the art and the future direclion of research at the nexus between sport and business. lt is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research. Topics covered for analysis include sports govemance, regulation and performance: media and technology; cub management and team structure; place, time and spectators of sporting events; and sport branding and sponsoring. The Handbook covers research examples from elite sport to the amateur level, and from difierent sports, from cycling to cricket, trom ice hockey to motorsports, and from football to skiing. ll will be read and used by academics and PhD sludents as well as sports praditioners looking for useful ways of expanding knowledge, conduding research or searching for insights into the challenges of managing sport.

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Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business (hsv//eng)

MEDICIN OCH HÄLSOVETENSKAP  -- Hälsovetenskap -- Idrottsvetenskap (hsv//swe)

MEDICAL AND HEALTH SCIENCES  -- Health Sciences -- Sport and Fitness Sciences (hsv//eng)

Nyckelord

sport management

sports govemance

sport regulation

sport performance

sport media

cub management

sport team structure

sporting events

sport branding

sponsoring

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