Commitment to sustainability in small and medium-sized enterprises: The influence of market and entrepreneurial orientations

During the last few decades, ecosystem degradation has grown to become a major topic among several actors in society. While larger companies are generally incorporating environmental practices to varying degrees, small and medium-sized enterprises (SMEs) are often argued to be lagging. Given this development, this study examines the role of two important strategic orientations, market orientation (MO) and entrepreneurial orientation (EO), and their contribution to commitment to sustainability. Questionnaire responses from 450 SMEs were analyzed showing that both MO as well as EO significantly impacts commitment to sustainability, but in different ways. Theoretical and practical implications of findings are discussed.

Nilsson, Jonas,1978Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen, Marknadsföring,Department of Business Administration, Marketing Group,School of Business, Economics, and Law, University of Gothenburg, Sweden(Swepub:gu)xnjona (author)
Modig, FridaUmeå universitet,Företagsekonomi(Swepub:umu)framog05 (author)
Hed Vall, GabriellaUmeå universitet,Företagsekonomi (author)
Umeå universitetFöretagsekonomi (creator_code:org_t)

In:43rd European Marketing Academy Conference (EMAC), Valencia, Spain, June 3-6: EMAC; Universitat de Valencia9788437094533

By the author/editor: Jansson, Johan, ...; Nilsson, Jonas, ...; Modig, Frida; Hed Vall, Gabrie ...

About the subject

SOCIAL SCIENCES: SOCIAL SCIENCES; and Economics and Bu ...; and Business Adminis ...

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