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Use-Value of Music ...
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Andersson, Tommy D.,1947Gothenburg University,Göteborgs universitet,Centre for Business in Society,Företagsekonomiska institutionen, Marknadsföring,Centrum för turism,Department of Business Administration, Marketing Group,Centre for Tourism
(författare)
Use-Value of Music Event Experiences: A “Triple Ex” Model Explaining Direct and Indirect Use-Value of Events
- Artikel/kapitelEngelska2014
Förlag, utgivningsår, omfång ...
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2014-08-27
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Informa UK Limited,2014
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LIBRIS-ID:oai:gup.ub.gu.se/203492
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https://gup.ub.gu.se/publication/203492URI
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https://doi.org/10.1080/15022250.2014.947084DOI
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To describe the value of event experiences remains a challenge for event research. Recently, use-value has been successfully applied to event valuation, drawing on extensive research and a validated methodology from environmental and culture economics. The objectives of this study are first to define direct and indirect use-value in an event context, second to suggest an explanatory model for direct and indirect use-value and third to test this model against data from 714 visitors to a three-day music festival. The results show that the concepts can be defined, measured and validated. The “Triple Ex” model gives a good fit to data and reveals significant influences from the three ex: experiences, extent of the visit and expenditure for the visit. Socio-economic variables are not significant. The model is suggested as a first step towards a better understanding of how use-value is created and more detailed studies of time and space dimensions of the three factors are proposed for further research.
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Armbrecht, JohnGothenburg University,Göteborgs universitet,Företagsekonomiska institutionen, Marknadsföring,Centrum för turism,Centre for Business in Society,Department of Business Administration, Marketing Group,Centre for Tourism(Swepub:gu)xarmjo
(författare)
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Göteborgs universitetCentre for Business in Society
(creator_code:org_t)
Sammanhörande titlar
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Ingår i:Scandinavian Journal of Hospitality and Tourism: Informa UK Limited14:3, s. 255-2741502-22501502-2269
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