onr:"swepub:oai:gup.ub.gu.se/207399"
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- Mason, KatyLancaster University Management School (GB) (author)
Exploring the performativity of marketing: theories, practices and devices
- Article/chapterEnglish2015
Publisher, publication year, extent ...
- Taylor & Francis (Routledge): SSH Titles,2015
Numbers
- LIBRIS-ID:oai:gup.ub.gu.se/207399
- https://gup.ub.gu.se/publication/207399URI
- https://doi.org/10.1080/0267257X.2014.982932DOI
- https://research.hhs.se/esploro/outputs/editorial/Exploring-the-performativity-of-marketing-theories/991001480546606056URI
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- Language:English
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- SwePubSwePub
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Subject headings and genre
- SAMHÄLLSVETENSKAP Ekonomi och näringsliv Företagsekonomi hsv//swe
- SOCIAL SCIENCES Economics and Business Business Administration hsv//eng
- marketing
- performativity
- editorial
Added entries (persons, corporate bodies, meetings, titles ...)
- Kjellberg, HansStockholm School of Economics,Handelshögskolan i Stockholm(Swepub:hhs)222@hhs.se (author)
- Hagberg, Johan,1973Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen, Marknadsföring,Department of Business Administration, Marketing Group,University of Gothenburg (SE)(Swepub:gu)xhajoh (author)
- Handelshögskolan i StockholmLancaster University Management School (GB) (creator_code:org_t)
Related titles
- In:Journal of Marketing Management: Taylor & Francis (Routledge): SSH Titles31:1-2, s. 1-150267-257X1472-1376
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