Tourism Experience Innovation Through Design

Jernsand, Eva Maria,1967Gothenburg University,Göteborgs universitet,Mistra Urban Futures,Centrum för turism,Företagsekonomiska institutionen, Marknadsföring,Centre for Tourism,Department of Business Administration, Marketing Group,University of Gothenburg (author)

Experience innovation is described as collaborative and integrated in day-to-day work. However, a challenge is to capture people's tacit knowledge and make it explicit, in order to bring forth ideas and concepts. The purpose of this article is to illustrate how design can be integrated with experience innovation. A model for experience innovation and design is presented which complies with the prototyping phase of the design process. Visual representations are used for communication and idea generation between stakeholders, to make them build on each other's ideas. The case is the development of a guided tour in Dunga beach, Kisumu, Kenya. Dunga beach is seen as the experiencescape, where the interactions with the physical and social environment become part of the experience innovation process. By active involvement as partners and participants in collaborative activities with guides, residents and tourists, the authors were able to get an in-depth understanding of how experience innovation took place in Dunga. The implication is that the view of experience innovation as a spiral process within the experiencescape increases the understanding of how specific characteristics of the experience could be considered and developed for new or improved experiences.

Kraff, Helena,1983Gothenburg University,Göteborgs universitet,Högskolan för design och konsthantverk,Mistra Urban Futures,School of Design and Crafts,University of Gothenburg,Chalmers tekniska högskola,Chalmers University of Technology(Swepub:cth)xkrahe (author)
Mossberg, Lena,1956Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen,Centrum för turism,Department of Business Administration,Centre for Tourism,University of Gothenburg(Swepub:gu)xmosle (author)
Göteborgs universitetMistra Urban Futures (creator_code:org_t)

In:Scandinavian Journal of Hospitality and Tourism: Informa UK Limited15:Supplement 1, s. 98-1191502-22501502-2269

By the author/editor: Jernsand, Eva Ma ...; Kraff, Helena, 1 ...; Mossberg, Lena, ...

About the subject

SOCIAL SCIENCES: SOCIAL SCIENCES; and Economics and Bu ...; and Business Adminis ...

By the university: University of Gothenburg; Chalmers University of Technology

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