Materialiserad moral: Smartphone, applikationer och etisk konsumtion

Hansson, Niklas,1977Gothenburg University,Göteborgs universitet,Centrum för konsumtionsvetenskap (CFK),Centre for Consumer Science (author)

Materialiserad moral : Smartphone, applikationer och etisk konsumtion

Ethical consumption, that is, to make certain consumption choices due to personal moral beliefs and values is a growing trend and market. In this article we analyze three ethical smartphone apps developed and marketed in order to help consumers to make ethical product choices: for example, where to find the nearest café selling Fair Trade coffee, whether the salmon in the store is red-listed or if there are any cleaning products that are certified as environmentally friendly. In this text we argue that such digital consumer technologies have some potential to influence consumer actions. The article critically discusses whether and how technologies may shape ethical consumer culture. We conceptualize the smartphone apps and their suggested consumer actions in the form of four "consumer models": the selecting consumer, the status seeking consumer; and the social and productive consumer. The purpose of this article is to analyze the ways that smartphone applications shape ethical consumption in the sense of suggesting particular representations of who an ethical consumer is and how ethical consumption is accomplished. The normative assumptions of these consumer models are discussed. Our analysis build on interviews with app developers, marketing texts, and "object ethnography", i.e. close up readings and examinations of smartphone apps as intentional consumer objects equipped with scripts for consumer.

Fuentes, Christian,1978Lund University,Lunds universitet,Gothenburg University,Göteborgs universitet,Centrum för konsumtionsvetenskap (CFK),Centre for Retailing,Centre for Consumer Science,Institutionen för tjänstevetenskap,Samhällsvetenskapliga institutioner och centrumbildningar,Samhällsvetenskapliga fakulteten,Department of Service Studies,Departments of Administrative, Economic and Social Sciences,Faculty of Social Sciences(Swepub:lu)msm-cnf (author)
Sörum, Niklas (author)
Göteborgs universitetCentrum för konsumtionsvetenskap (CFK) (creator_code:org_t)

By the author/editor: Hansson, Niklas, ...; Fuentes, Christi ...; Sörum, Niklas

About the subject

SOCIAL SCIENCES: SOCIAL SCIENCES; and Economics and Bu ...; and Business Adminis ...

SOCIAL SCIENCES: SOCIAL SCIENCES; and Other Social Sci ...; and Social Sciences ...

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