Becoming a national champion yet remaining a global player: The acquisition of Volvo Car by Zhejiang Geely

Alvstam, Claes G.,1949Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen,Department of Business Administration (författare)

The aim of this chapter is to demonstrate how the internal organisation and culture of a multinational company undergo dramatic change when acquired by an emerging market multinational enterprise. It also shows how the acquiring company needs to strike a fine balance between the ambition of becoming a “national champion”—that is using the takeover of a prestigious foreign consumer brand to create a platform for inward technology and knowledge transfer in order to build up domestic manufacturing of the acquired brand-while at the same time retaining the global reputation and commercial success of the acquired company.

Ivarsson, Inge,1954Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen,Department of Business Administration(Swepub:gu)xivain (författare)
Göteborgs universitetFöretagsekonomiska institutionen (creator_code:org_t)

Ingår i:Managing Culture and Interspace in Cross-border Investments Building a Global Company, Edited By Martina Fuchs, Sebastian Henn, Martin Franz, Ram MudambiNew York : Routledge, s. 61-699781138929463

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