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Becoming a national...
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Alvstam, Claes G.,1949Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen,Department of Business Administration
(författare)
Becoming a national champion yet remaining a global player: The acquisition of Volvo Car by Zhejiang Geely
- Artikel/kapitelEngelska2017
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2017-06-27
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New York :Routledge,2017
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LIBRIS-ID:oai:gup.ub.gu.se/264608
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https://gup.ub.gu.se/publication/264608URI
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https://doi.org/10.4324/9781315681207DOI
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The aim of this chapter is to demonstrate how the internal organisation and culture of a multinational company undergo dramatic change when acquired by an emerging market multinational enterprise. It also shows how the acquiring company needs to strike a fine balance between the ambition of becoming a “national champion”—that is using the takeover of a prestigious foreign consumer brand to create a platform for inward technology and knowledge transfer in order to build up domestic manufacturing of the acquired brand-while at the same time retaining the global reputation and commercial success of the acquired company.
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Ivarsson, Inge,1954Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen,Department of Business Administration(Swepub:gu)xivain
(författare)
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Göteborgs universitetFöretagsekonomiska institutionen
(creator_code:org_t)
Sammanhörande titlar
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Ingår i:Managing Culture and Interspace in Cross-border Investments Building a Global Company, Edited By Martina Fuchs, Sebastian Henn, Martin Franz, Ram MudambiNew York : Routledge, s. 61-699781138929463
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