Business unpredictability, improvisation and business network commitment in small and medium-sized enterprise market entry

Hilmersson, Mikael,1981Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen, Management & Organisation,Centre for International Business Studies,Department of Business Administration, Management & Organisation,Gothenburg Univ, Sch Business, Econ Commercial Law, Box 100, S-40530 Gothenburg, Sweden.,University of Gothenburg, Sweden (författare)

Title in thesis list of papers: SME Management of Business Unpredictability in the Market Entry Process: The Role of Improvisation and Business Network Commitment
Market entry performance is critical during internationalisation; prevailing views suggest that firms need to carefully plan their entry before putting the plan into action. This article focuses on three attributes affecting the possibility and usefulness of making a pre-planned market entry: unpredictability, improvisation and business network commitment. We develop six hypotheses tested on a sample of 250 entries; our main finding is that improvisation plays a mediating role in relation to performance in unpredictable markets. The analysis reveals that the relationship between unpredictability and network commitment is not significant, while the effect of unpredictability on market entry performance is negative. These findings suggest implications for internationalisation and international entrepreneurship theory. For managers and entrepreneurs, we show that unpredictability weakens market entry performance, a negative effect that can be mitigated if the entrant firm improvises.

Johanson, Martin,1960-Uppsala universitet,Företagsekonomiska institutionen(Swepub:uu)mjo22631 (författare)
Lundberg, Heléne,1960-Mittuniversitetet,Institutionen för ekonomi, geografi, juridik och turism,Mid-Sweden University(Swepub:miun)helelu (författare)
Papaioannou, StylianosUppsala universitet,Företagsekonomiska institutionen(Swepub:uu)stypa690 (författare)
Göteborgs universitetFöretagsekonomiska institutionen, Management & Organisation (creator_code:org_t)

Ingår i:International Small Business Journal: SAGE Publications40:80266-24261741-2870

Av författaren/redakt...: Hilmersson, Mika ...; Johanson, Martin ...; Lundberg, Heléne ...; Papaioannou, Sty ...

Om ämnet

SAMHÄLLSVETENSKAP: SAMHÄLLSVETENSKA ...; och Ekonomi och näri ...; och Företagsekonomi

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