Online Retail Shopping before and during the COVID-19 Pandemic across Age cohorts: Insights from Sweden

• This paper compares online retail shopping in Sweden before and after the COVID-19 outbreak and how it evolved for clothes and groceries during the first year of the COVID-19 pandemic in different age cohorts. Based on a series of surveys conducted before and during the first year of the pandemic, the findings show increased frequencies of online shopping in all age cohorts for both clothes and groceries. Although the pandemic triggered consumption displacement from shopping in physical stores to shopping online, crowding out between consumer groups in online grocery shopping during the initial year of the pandemic indicates that the trend may have been slowed by limited capacity among retailers.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

COVID-19

Online shopping

e-shopping

retailing

Age cohorts

Publikations- och innehållstyp

ref (ämneskategori)

art (ämneskategori)