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Online Retail Shopp...
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Roos, John Magnus,1976Gothenburg University,Göteborgs universitet,Centrum för konsumtionsforskning,Centre for Consumption Research
(author)
Online Retail Shopping before and during the COVID-19 Pandemic across Age cohorts: Insights from Sweden
- Article/chapterEnglish2022
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LIBRIS-ID:oai:gup.ub.gu.se/323662
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https://gup.ub.gu.se/publication/323662URI
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Subject category:ref swepub-contenttype
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Subject category:art swepub-publicationtype
Notes
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This paper compares online retail shopping in Sweden before and after the COVID-19 outbreak and how it evolved for clothes and groceries during the first year of the COVID-19 pandemic in different age cohorts. Based on a series of surveys conducted before and during the first year of the pandemic, the findings show increased frequencies of online shopping in all age cohorts for both clothes and groceries. Although the pandemic triggered consumption displacement from shopping in physical stores to shopping online, crowding out between consumer groups in online grocery shopping during the initial year of the pandemic indicates that the trend may have been slowed by limited capacity among retailers.
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Hansson, Lena,1968Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen, Marknadsföring,Centre for Retailing,Department of Business Administration, Marketing Group(Swepub:gu)xhansl
(author)
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Hagberg, Johan,1973Gothenburg University,Göteborgs universitet,Centre for Retailing,Företagsekonomiska institutionen, Marknadsföring,Department of Business Administration, Marketing Group(Swepub:gu)xhajoh
(author)
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Göteborgs universitetCentrum för konsumtionsforskning
(creator_code:org_t)
Related titles
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In:Nordic Journal of Business71:3, s. 169-1902342-9003
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