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#MeToo in the Manos...
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Hansson, Karin,1967-Södertörns högskola,Medieteknik
(författare)
#MeToo in the Manosphere: The Formation of a Counter Discourse on the Swedish Online Forum Flashback
- Artikel/kapitelEngelska2024
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LIBRIS-ID:oai:gup.ub.gu.se/338196
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https://gup.ub.gu.se/publication/338196URI
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https://doi.org/10.1080/08038740.2024.2330381DOI
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https://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-228223URI
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https://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-53817URI
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In Sweden, a relative consensus of liberal and feminist values has long been dominant in public discourse. This could be observed in coverage of the #MeToo movement, which was largely presented in a positive light by legacy media, where critical voices were instead found on alternative and social media. This article contributes to a more nuanced understanding of the impact of #MeToo beyond the mainstream discourse by investigating how #MeToo was discussed on the online forum Flashback during the period spanning October-December 2017. Our findings show how the #MeToo debate in this forum reproduced an anti-feminist discourse from the manosphere but also challenged it, as attitudes towards sexual harassment were negotiated and reframed in dialogue with mainstream media. #MeToo thus also contributed to an increased awareness about sexual harassment in this context. However, while a feminist agenda was being strengthened in legacy media, the anti-feminist views on Flashback became more pronounced. Interestingly, while the dominant feminist discourse around Swedish #MeToo avoided the concept "feminism", it was often used in this counter discourse on Flashback, where it signified a hated, albeit powerful and transformative, force in society.
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Sveningsson, Malin,1968Gothenburg University,Göteborgs universitet,Institutionen för journalistik, medier och kommunikation (JMG),Department of Journalism, Media and Communication (JMG),University of Gothenburg, Sweden(Swepub:gu)xsvemz
(författare)
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Ganetz, Hillevi,1956-Stockholms universitet,Institutionen för etnologi, religionshistoria och genusvetenskap,Stockholm University, Sweden(Swepub:su)higa4829
(författare)
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Södertörns högskolaMedieteknik
(creator_code:org_t)
Sammanhörande titlar
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Ingår i:NORA-NORDIC JOURNAL OF FEMINIST AND GENDER RESEARCH: Taylor & Francis0803-87401502-394X
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