id:"swepub:oai:gup.ub.gu.se/84976"
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- Mårtenson, Rita,1950Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen,Företagsekonomiska institutionen, Marknadsföring,Department of Business Administration,Department of Business Administration, Marketing Group (author)
Advertising of Cause Related Activities
- Article/chapterEnglish2002
Publisher, publication year, extent ...
- 2002
Numbers
- LIBRIS-ID:oai:gup.ub.gu.se/84976
- https://gup.ub.gu.se/publication/84976URI
Supplementary language notes
- Language:English
Part of subdatabase
- SwePubSwePub
Classification
Subject headings and genre
- SAMHÄLLSVETENSKAP Ekonomi och näringsliv Företagsekonomi hsv//swe
- SOCIAL SCIENCES Economics and Business Business Administration hsv//eng
- Advertising
- corporate social responsibility
- cause related activities
Added entries (persons, corporate bodies, meetings, titles ...)
- Brolin, J. (author)
- Renfors, M. (author)
- Berggren, F. (author)
- Stolpe, G. (author)
- Göteborgs universitetFöretagsekonomiska institutionen (creator_code:org_t)
Related titles
- In:Conference Proceedings European Marketing Academy (EMAC)
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- University of Gothenburg
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