(AMNE:(SOCIAL SCIENCES Business and economics)) lar1:(hhs) pers:(Dahlén Micael)
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How do teaser advertisements boost word of mouth about new products? For consumers, the future is more exciting than the present
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- Van’T Riet, Jonathan (author)
- Radboud University (NL)
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- Dahlén, Micael (author)
- Stockholm School of Economics,Handelshögskolan i Stockholm
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- Thorbjørnsen, Helge (author)
- Norwegian School of Economics
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- (creator_code:org_t)
- World Advertising Research Center, 2015
- 2015
- English.
- In: Journal of Advertising Research. - : World Advertising Research Center. - 1740-1909 .- 0021-8499. ; 55:1
- Journal article (peer-reviewed)
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
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- art (subject category)
- ref (subject category)
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- Stockholm School of Economics
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