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- Dahlén, MicaelStockholm School of Economics,Handelshögskolan i Stockholm (author)
Marketing Communications: A Brand Narrative Approach
- BookEnglish2009
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- John Wiley & Sons,2009
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- LIBRIS-ID:oai:hhs.se:1154969120006056
- ISBN:9780470319925
- https://research.hhs.se/esploro/outputs/book/Marketing-Communications-A-Brand-Narrative-Approach/991001480282306056URI
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- Language:English
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- Lange, FredrikStockholm School of Economics,Handelshögskolan i Stockholm(Swepub:hhs)233@hhs.se (author)
- Smith, TerryUniversity of Chichester (GB) (author)
- Handelshögskolan i StockholmStockholm School of Economics (creator_code:org_t)
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- SOCIAL SCIENCES
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