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Exploring the Effects of Advertising Creativity on a Media Vehicle
- BookEnglish2013
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- 2013
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- LIBRIS-ID:oai:hhs.se:1154985330006056
- https://research.hhs.se/esploro/outputs/conferenceProceeding/Exploring-the-Effects-of-Advertising-Creativity/991001480237206056URI
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- Language:English
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- SwePubSwePub
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- Blom, AngelicaStockholm School of Economics,Handelshögskolan i Stockholm (editor)
- Karsberg, JohnStockholm School of Economics,Handelshögskolan i Stockholm (editor)
- Rosengren, SaraStockholm School of Economics,Handelshögskolan i Stockholm(Swepub:hhs)944@hhs.se (editor)
- Åkestam, NinaStockholm School of Economics,Handelshögskolan i Stockholm (editor)
- Handelshögskolan i StockholmStockholm School of Economics (creator_code:org_t)
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