The risk management of the entrepreneur : an economic-psychological perspective

• The risk management of the entrepreneur is an important factor that can explain the success or failure of a business venture. The problem of risk management is here approached from an economic-psychological perspective. In this study the risk management of entrepreneurs is analyzed. The entrepreneurs are divided into three subgroups; super-entrepreneurs, small business owner-managers, and failed entrepreneurs (who went bankrupt). Some interesting results were found. There seemed to be some differences in how the categories of entrepreneurs manage risk. An entrepreneur's acceptance of uncertainty, ability to manage risk and perception of the situation are discussed. In general, the results indicated the superentrepreneur as risk aversive and highly motivated, and the success of the business as being attributable to this combination. The small business owner-manager preferred control to growth. The failed entrepreneur did not use his or her social network and had no financial buffer for problems.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

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