(AMNE:(SOCIAL SCIENCES Business and economics)) lar1:(hhs) pers:(Dahlén Micael)
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- Dahlén, MicaelStockholm School of Economics,Handelshögskolan i Stockholm (author)
Carefully Creative - Creative Media Choice as a Signal of Consumer Care
- Article/chapterEnglish2011
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- 2011
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- LIBRIS-ID:oai:hhs.se:1155080920006056
- https://research.hhs.se/esploro/outputs/conferencePaper/Carefully-Creative---Creative-Media-Choice/991001480576206056URI
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- Language:English
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- Rosengren, SaraStockholm School of Economics,Handelshögskolan i Stockholm(Swepub:hhs)944@hhs.se (author)
- Handelshögskolan i StockholmStockholm School of Economics (creator_code:org_t)
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