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- Rosengren, SaraStockholm School of Economics,Handelshögskolan i Stockholm (author)
Advertising Equity and Willingness to Attend to Advertising
- Article/chapterEnglish
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- LIBRIS-ID:oai:hhs.se:1155095080006056
- https://research.hhs.se/esploro/outputs/presentation/Advertising-Equity-and-Willingness-to-Attend/991001480642906056URI
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- Language:English
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- Dahlén, MicaelStockholm School of Economics,Handelshögskolan i Stockholm(Swepub:hhs)66@hhs.se (author)
- Handelshögskolan i StockholmStockholm School of Economics (creator_code:org_t)
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