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- Rosengren, SaraStockholm School of Economics,Handelshögskolan i Stockholm (author)
Can Advertising Have Equity? Exploring the Effects of a Brand’s Past Advertising on Willingness to Attend to Future Ads
- Article/chapterEnglish2012
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- 2012
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- LIBRIS-ID:oai:hhs.se:1155126380006056
- https://research.hhs.se/esploro/outputs/conferencePaper/Can-Advertising-Have-Equity-Exploring-the/991001480776806056URI
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- Language:English
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- Dahlén, MicaelStockholm School of Economics,Handelshögskolan i Stockholm(Swepub:hhs)66@hhs.se (author)
- Handelshögskolan i StockholmStockholm School of Economics (creator_code:org_t)
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