Willingness to pay for antihypertensive therapy - further results

Johannesson, MagnusStockholm School of Economics,Handelshögskolan i Stockholm (author)

LIBRIS-ID:oai:hhs.se:1155791680006056
https://research.hhs.se/esploro/outputs/journalArticle/Willingness-to-pay-for-antihypertensive-therapy/991001484697206056URI
https://doi.org/10.1016/0167-6296(93)90042-DDOI

A measurement experiment regarding willingness to pay for antihypertensive therapy is reported. A new type of binary willingness to pay question is used, that allows for different degrees of certainty with respect to the responses. Mean willingness to pay is derived from a simple expected utility model and estimated using maximum likelihood methods. The estimated parameters are highly significant, with predicted signs, and imply a mean willingness to pay of about SEK 800 ($130) per month. The explanatory power of the equation that only includes 'certain' yes/no responses is, as expected, much higher than that of the equation where only 'uncertain' responses are included.

Johansson, Per-OlovStockholm School of Economics,Handelshögskolan i Stockholm(Swepub:hhs)203@hhs.se (author)
Kriström, BengtStockholm School of Economics (author)
Gerdtham, Ulf-GöranStockholm School of Economics (author)
Handelshögskolan i StockholmStockholm School of Economics (creator_code:org_t)

By the author/editor: Johannesson, Mag ...; Johansson, Per-O ...; Kriström, Bengt; Gerdtham, Ulf-Gö ...

About the subject

MEDICAL AND HEALTH SCIENCES: MEDICAL AND HEAL ...; and Health Sciences; and Health Care Serv ...

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