Perceived meaning in virtual reality architectural models

• This explorative study investigated how the participants experienced a VR-presentation of an office building. Three office types (landscape, mixed and traditional) were presented in a between-subjects experimental design to employees at the Ericsson company in Sweden. The effects on the participants’ experience were measured using the Semantic Environ¬mental Scale (the SMB-scale, Küller 1975; 1991), a standardised instrument consisting of eight meaning dimensions, each measured using four to eight adjectives on seven-step scales. The SMB-results showed that the participants’ experience of the three office types differed with regard to the dimensions, pleasantness, enclosedness and social status. We also found effects of gender on the meaning dimensions affection, potency and unity. Our research, conducted in an ecologically valid context, suggests that the VR-model tested produces realistic effects on the participants’ experience.

Ämnesord

SAMHÄLLSVETENSKAP  -- Psykologi (hsv//swe)

SOCIAL SCIENCES  -- Psychology (hsv//eng)

SAMHÄLLSVETENSKAP  -- Psykologi -- Psykologi (hsv//swe)

SOCIAL SCIENCES  -- Psychology -- Psychology (hsv//eng)

TEKNIK OCH TEKNOLOGIER  -- Samhällsbyggnadsteknik -- Annan samhällsbyggnadsteknik (hsv//swe)

ENGINEERING AND TECHNOLOGY  -- Civil Engineering -- Other Civil Engineering (hsv//eng)

Nyckelord

Virtual Reality

VR

Architectural models

Experience

Realism

Semantic Enviromental Scale

SMB

realism

architectural models

experience

realism

Semantic Environmental Scale

Publikations- och innehållstyp

kon (ämneskategori)

ref (ämneskategori)