WFRF:(Adel I)
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An integrative framework for evolving a socially responsible marketing strategy
- El-Ansary, Adel I (author)
-
- Cerne, Annette (author)
- Lund University,Lunds universitet,Institutet för Ekonomisk forskning,Ekonomihögskolan,Institute of Economic Research,Lund University School of Economics and Management, LUSEM
- (creator_code:org_t)
- 2005
- 2005
- English.
- In: ICFAI Journal of Business Strategy. - 0972-9259. ; Winter, s. 7-17
- Journal article (peer-reviewed)
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
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- art (subject category)
- ref (subject category)
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